Vision and Master Plan
Priefert Complex Designs
Prescott Frontier Days and the 1888 Buckle Club partnered with Priefert Complex Designs to develop a Vision and Master Plan that will make Prescott Frontier Days the preferred fairgrounds and rodeo for future events and rodeos. View the Vision and Master Plan here.
Economic Impact of the Prescott Rodeo
March 2023
This updated analysis includes the latest master plan information and refined construction assumptions; as well as a higher projection for the number of participants and attendees expected as a result of the modified expansion. Read the report here.
Economic Impacts of the Prescott Rodeo Grounds
March 2022
This report identifies the economic and fiscal impacts of the Prescott Rodeo Grounds on the local communities in the region. The analysis estimates the annual economic and tourism activity generated by the Prescott Rodeo’s year-round events and the impact of the planned expansion of the rodeo. Read the report here.